Capturing a Data-Centric Approach to Cybersecurity
2022
Seclore is a data centric cybersecurity company that helps enterprises close their data security gap. Seclore required a brand refresh to keep up with the highly-competitive and shifting cybersecurity market. Another key challenge they faced, given the global scale of its team, was maintaining brand integrity.
As the designer behind Seclore’s brand evolution, my goal was to communicate Seclore’s innovative approach to cyber security.
The new color palette is bolder and more modern. Amorphous shapes and a dynamic, wave-like brand pattern gives compositions a sense of motion, symbolizing strong cyber protection that moves with your data.
— Alex Borowitz is a designer, web developer, and brand consultant based in Columbus, OH.