Tessera helps businesses keep their employees, visitors, and online communities safe with lightning-fast safety screenings. 

I was originally consulted to design and build their new website, but after pitching some new brand identity concepts, we started to work on a new brand style guide. User testing revealed a significant preference for the new look & feel, with participants claiming the updated Identity felt more trustworthy and modern than Tessera’s existing identity.

While many companies use stock iconography, custom icons are an underutilized tool for quickly communicating ideas as well as brand identity. The clear icon system makes it easy to add new icons to the library.